AIG is renaming retirement merchandise that had been
provided beneath manufacturers which includes SunAmerica and American preferred
to place them underneath its personal call.
Benmosche has been rebuilding the AIG brand that then-CEO
Edward Liddy disregarded in 2009 as “wounded and disgraced” by the rescue.
inside the disaster, AIG marketed to consumers below the names of subsidiaries.
The business enterprise restored its name to its lifestyles insurance and
belongings-casualty groups in 2012 and struck a deal to sponsor New
Zealand rugby groups as a part of its
branding revival.
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