Tennessee-primarily based nonstandard vehicle coverage
company the overall has signed its first real-existence logo ambassador and
he’s a huge one: NBA hall-of-Famer Shaquille O’Neal.
In his brand ambassador role, the 7-foot, 1-inch O’Neal will
represent the company in tv classified ads and throughout virtual media
channels, and could share the degree with the four-foot, nine-inch trendy
mascot and his signature red convertible. The campaign will release this summer
time.
“Shaq’s true, pleasant and alluring nature aligns with our
agency and resonates with the customers we serve,” stated John Hollar, leader
running officer and president of the general. “whilst Shaq and the overall have
a few apparent physical differences, their personalities make for a dynamic duo
to symbolize our corporation.”
the general, an company owned through the yankee own family
insurance group of groups, is active in 44 states and expects to be countrywide
by 2017. the overall commonly sells its products online and via name centers,
impartial sellers, partners and American own family insurance agents.
O’Neal said personal experience with the general stimulated
him to become its first official spokesperson.
“i used to be a customer of the general in my university
days at LSU,” stated O’Neal. “Like maximum youngsters starting out on their
personal, I didn’t realize a whole lot about coverage however the general
helped me out, and i’m nevertheless a patron today.”
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